Whether it’s your first or 100th product, the excitement of launching never gets old. The pre-launch phase is an exciting time for any SaaS company. After …
[Read more...] about 8 Beta user acquisition strategies for a strong launch
20 Awesome Website Optimization Tools to Improve Your Site Performance
As the number of internet and eCommerce users grows, so does the importance of website optimization. Factors such as page load speeds, user experience (UX), and …
[Read more...] about 20 Awesome Website Optimization Tools to Improve Your Site Performance
The what, why, and how of multi-touch attribution models
Most customer relationship management (CRM) software and analytics tools only tell you how customers find your products or what they click on before deciding to …
[Read more...] about The what, why, and how of multi-touch attribution models
13 Ways to run a more transparent business
In recent years, “transparency” has evolved into a buzzword gaining momentum in the business sector. Once a “nice to have” perk, it’s become a necessity for …
[Read more...] about 13 Ways to run a more transparent business
12 Winning community-building strategies for eCommerce brands
The eCommerce industry has undergone an enormous transformation in recent years. One of the most notable changes is the increased emphasis on community. In …
[Read more...] about 12 Winning community-building strategies for eCommerce brands
6 Benefits and responsibilities of a dedicated website marketing manager
Your website is your brand. All of your potential shareholders see it, from your customers, to investors, and even your job candidates. Your website should be …
[Read more...] about 6 Benefits and responsibilities of a dedicated website marketing manager
First marketing hire: Guidelines and timelines
The first marketing hire of a company sits at a unique and exciting position: They guide the development of the brand and business, set up processes, and, …
[Read more...] about First marketing hire: Guidelines and timelines
12 Awesome remote team-building games to play online
With hybrid and remote work gaining popularity among companies, engaging virtual teams has never been more important. Thankfully, keeping remote workers …
[Read more...] about 12 Awesome remote team-building games to play online
Growth marketing: How to scale with full-funnel optimization
Businesses need more than siloed marketing functions to drive growth in today's highly competitive market. They require a comprehensive marketing strategy that …
[Read more...] about Growth marketing: How to scale with full-funnel optimization