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Rachel Andrea Go

B2B eCommerce Content Marketing and Strategy

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Rachel Go

Automation tools for a reduced workforce

Rachel Go / June 15, 2020

12 Automation tools for businesses operating with a reduced workforce

If your business is running with a reduced workforce but remains as busy as ever, you’ll need some automation help. Automation tools can sustain …

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Email marketing tips

Rachel Go / June 1, 2020

Email Marketing Tips for Increasing Your Open and Click-Through Rates

Average email newsletter open rates stand at a measly 17%, with click-through rates at 2.5%. With the email inbox becoming increasingly crowded and full of …

[Read more...] about Email Marketing Tips for Increasing Your Open and Click-Through Rates

Distance learning productivity

Rachel Go / May 18, 2020

How distance learning can help your team learn more productively

Nothing is fun with someone standing over your shoulder, watching you. Even fun things. The same is true with learning. When someone is watching your every …

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Remote employee training

Rachel Go / May 11, 2020

How to plan and execute remote employee training programs

Location-based learning is no longer the only way for employees to learn, and in today's circumstances, that's great news. Even before COVID-19, many companies …

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Online training programs

Rachel Go / April 27, 2020

How to implement online employee onboarding at your company

If the coronavirus pandemic has taught us anything, it's that we can achieve more online than we thought: grocery shopping, remote work, team meetings, even …

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Business challenges 2020

Rachel Go / April 20, 2020

5 Challenges businesses face in 2020 and how to handle them

Four months ago, we thought the biggest 2020 business challenges would be automation, cybersecurity, and global workforces. Today, COVID-19 has transformed …

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Companies taking action during COVID-19

Rachel Go / March 23, 2020

Who is setting a great example during COVID-19?

On March 11, the COVID-19 virus was officially declared a pandemic by WHO. There's so much uncertainty and fear for business owners, employees, freelancers... …

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3 Great tools to accept eCommerce payments

Rachel Go / January 27, 2020

3 Great tools to accept eCommerce payments

If you run an eCommerce business, you need a safe, reliable way for customers to pay you. But setting up a payment gateway isn’t always as easy as it …

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social media kpis

Rachel Go / December 23, 2019

5 Social media KPIs you should be tracking

Is social media generating the results you expect? You shouldn't be looking at likes or follows, but tangible business results that affect your bottom …

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Recent Posts

  • Q1 Marketing Checklist: Strategic Moves to Set Your Brand Up for Success
  • Testing Google Search Ads for B2B Audience Discovery and Brand Defense
  • Brand Building PR Strategies for B2B Companies
  • How I Set up Marketing for an eCommerce Shipping and Fulfillment Company as Their Fractional CMO
  • Meta Ads Setup Best Practices
  • Testing LinkedIn Ads and Audiences for a B2B eCommerce Logistics Company
  • How To Hire a Content Marketing Manager
  • Running Growth Experiments at MyFBAPrep: The Noodle Approach
  • Testing Reddit Ads for a B2B eCommerce Logistics Company
  • 49 Webinar Software Options: The Tools You Need to Execute Webinars and Drive Leads

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