This is a guest post from Niki Tibble. Niki is a content writer, copywriter, and all-around wordsmith at Away With Words and Blogon. When she’s not writing about eCommerce, rum, or recruitment, she can be found eating Ben & Jerrys, never running a marathon ever again, and drinking tea. Three seconds. That’s it. You have … Continue reading Deep-dive research: How to get to the heart of a topic without losing your audience