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Rachel Andrea Go

B2B eCommerce Content Marketing and Strategy

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Latest Posts

FanFood content repurposing and distribution strategy

Rachel Andrea Go / February 15, 2021

Isabella Jiao on FanFood’s content repurposing and distribution strategy

Isabella Jiao is the VP of Marketing at FanFood, an on-premise, in-venue contactless ordering app for foodservice operations. FanFood utilizes webinars, blogs, …

[Read more...] about Isabella Jiao on FanFood’s content repurposing and distribution strategy

Kaspien improving funnel conversion rate

Rachel Andrea Go / February 8, 2021

Katie Capka on how Kaspien drives conversion rate through their funnel

Katie Capka is the Inbound Marketing Manager at Kaspien, an eCommerce platform that helps brands sell on marketplaces like Amazon and Walmart. Kaspien has a …

[Read more...] about Katie Capka on how Kaspien drives conversion rate through their funnel

Importance of knowing your audience

Rachel Andrea Go / February 1, 2021

Ashley Levesque on the importance of knowing your audience

Ashley Levesque is the Director of Marketing at Demio, a simple, no-download webinar software with all the marketing tools you need to succeed. Ashley …

[Read more...] about Ashley Levesque on the importance of knowing your audience

Starting your own eCommerce store

Rachel Andrea Go / January 25, 2021

6 Key considerations when starting your own eCommerce business

Starting an eCommerce business is an excellent way to hone your entrepreneurship skills, create your own schedule, and learn about this incredibly fast-paced …

[Read more...] about 6 Key considerations when starting your own eCommerce business

eCommerce marketing channels 2021

Rachel Andrea Go / January 18, 2021

A quick guide to eCommerce marketing in 2021

Instagram Shopping, TikTok, Reddit, and Quora are only some of the many unexplored eCommerce marketing channels ripe for acquiring new customers and retaining …

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How to set up and market an eCommerce affiliate program

Rachel Andrea Go / December 21, 2020

How to set up and market an eCommerce affiliate program

An eCommerce affiliate program is a low-risk, high-reward way to drive qualified leads to your website. When you have a network of reliable affiliates, it …

[Read more...] about How to set up and market an eCommerce affiliate program

SEO checklist

Guest / December 14, 2020

SEO Checklist from an education content marketer

This is a guest post from Sydney Go. Sydney is a content marketing manager at Animalz, and previously was a content marketer at Acadium (formerly GenM). She …

[Read more...] about SEO Checklist from an education content marketer

This is fine

Rachel Andrea Go / November 30, 2020

How to get work done when everything is not okay

It's 2020 and everything is not okay. I haven't left my apartment (except to get groceries or go to the bank) since February, everyone is constantly online …

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How to protect your time online

Rachel Andrea Go / November 23, 2020

How to protect your time when you’re always online

I've never been good at work-life balance. In fact, with my remote lifestyle they often bled into each other, with me taking breaks mid-day to explore a new …

[Read more...] about How to protect your time when you’re always online

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Recent Posts

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