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Rachel Andrea Go

B2B eCommerce Content Marketing and Strategy

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Content

AI tools

Rachel Go / June 10, 2024

46 AI Tools to Help Run Your eCommerce Business

Managing a thriving eCommerce business can be hectic. It’s no easy task juggling functions such as marketing and sales while ensuring your business’s data …

[Read more...] about 46 AI Tools to Help Run Your eCommerce Business

content creation tools

Rachel Go / May 27, 2024

200+ Content Creation Tools: How to Research, Write, and Share Amazing Blogs

If you write content and need a directory to help you navigate all the amazing tools and services on the web, look no further. After writing 538 professional …

[Read more...] about 200+ Content Creation Tools: How to Research, Write, and Share Amazing Blogs

Notes next to laptop outsourcing

Rachel Go / February 26, 2024

Content Outsourcing: Role Progression and How To Maintain Quality

Whether you’re an independent contractor or in-house marketing manager, you’re limited to the number of hours in your work day. If you want to promote your …

[Read more...] about Content Outsourcing: Role Progression and How To Maintain Quality

Owned content distribution channels

Rachel Go / February 12, 2024

Content Distribution: 13 Channels to Reach Your Best Audiences

Marketing teams invest significant time and budget into content creation. But those efforts go to waste if your target audience misses or ignores …

[Read more...] about Content Distribution: 13 Channels to Reach Your Best Audiences

How to write a case study that converts

Rachel Go / January 29, 2024

How To Write a Case Study That Converts

Anyone can say they’re the best at what they do, but not everyone has the evidence to back up their claims. That’s why case studies are so powerful—they show …

[Read more...] about How To Write a Case Study That Converts

Wordpress org vs wordpress com

Rachel Go / January 1, 2024

WordPress.org Vs. WordPress.com: Choosing the Right Platform for Your Content

With 810 million websites (around 43% of all sites in existence) using it as of 2023, WordPress is a giant among website creation platforms. That comes as no …

[Read more...] about WordPress.org Vs. WordPress.com: Choosing the Right Platform for Your Content

How to Promote A Paid Newsletter Subscription

Rachel Go / December 4, 2023

10 Ways to Promote a Paid Newsletter Subscription or Email Course

If social media is rented land, then email marketing is owned — you have full control. Unlike social media's ever-changing rules and algorithms, email gives …

[Read more...] about 10 Ways to Promote a Paid Newsletter Subscription or Email Course

AI-generated content

Rachel Go / November 6, 2023

How to Create AI-Generated Content That You Can Be Proud Of

All successful marketers know the secret to getting ahead is to work smarter, not harder. They embrace technology and tools — artificial intelligence (AI) …

[Read more...] about How to Create AI-Generated Content That You Can Be Proud Of

How to conduct consumer research

Rachel Go / October 16, 2023

How to Conduct Consumer Research

How well do you know your customers? Do you know what motivates them? What keeps them up at night? What does their dream role look like? What would make their …

[Read more...] about How to Conduct Consumer Research

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