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Rachel Andrea Go

B2B eCommerce Content Marketing and Strategy

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Rachel Go

Content calendar planning tools

Rachel Go / September 14, 2020

6 Tools for planning a content calendar

If you’re ever at a loss what to post on social media today, what to blog about this week, or what to include in this month’s newsletter, you need to start …

[Read more...] about 6 Tools for planning a content calendar

Intro to webinar strategy

Rachel Go / September 7, 2020

Webinar post-event marketing: How to repurpose your content to get more ROI

Just because your webinar is over doesn't mean your job is done. Your post-event webinar strategy is crucial to generating leads and encouraging the key actions …

[Read more...] about Webinar post-event marketing: How to repurpose your content to get more ROI

Freelance contract components

Rachel Go / August 31, 2020

10 Things to include in your freelance contracts

Becoming a freelancer is exciting. The freedom of being self-employed offers many benefits. Yet without an HR department to onboard you, an accounting …

[Read more...] about 10 Things to include in your freelance contracts

Remote work data security

Rachel Go / August 10, 2020

How to transition to remote work permanently

The world is full of laptops balanced on cookbooks, keyboards perched on coffee tables, and video conferences conducted from the bedroom. It was questionable …

[Read more...] about How to transition to remote work permanently

Organizing a virtual eCommerce event

Rachel Go / August 3, 2020

Lessons from organizing a virtual multi-day eCommerce conference

On July 28 and 29, 2020, two months of planning and coordination came together at Discoverr for a virtual two-day conference of eCommerce lessons. Deliverr …

[Read more...] about Lessons from organizing a virtual multi-day eCommerce conference

Starting your freelance career

Rachel Go / July 27, 2020

How to start a freelance writing career

Becoming a freelance writer involves ditching the secure day job to write for multiple clients, pitch for work, manage your own hours, control your income, and …

[Read more...] about How to start a freelance writing career

Remote work data security

Rachel Go / July 13, 2020

Remote work data security: How to protect your business and staff

Did you implement working from home under pressure, without properly thinking about remote work security and how to protect your business and staff? You’re not …

[Read more...] about Remote work data security: How to protect your business and staff

Newsletter lead generation

Rachel Go / June 29, 2020

How to create a newsletter that generates leads

If you have an email address, you're likely familiar with email newsletters. A lot of you probably get too many, and leave quite a few unchecked as they go into …

[Read more...] about How to create a newsletter that generates leads

Digital learning challenges

Rachel Go / June 22, 2020

5 Digital learning challenges your team is dealing with right now (and how to solve them)

Compared to traditional learning environments and programs, digital learning offers many advantages for both your business and your employees. In today’s …

[Read more...] about 5 Digital learning challenges your team is dealing with right now (and how to solve them)

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Recent Posts

  • Q1 Marketing Checklist: Strategic Moves to Set Your Brand Up for Success
  • Testing Google Search Ads for B2B Audience Discovery and Brand Defense
  • Brand Building PR Strategies for B2B Companies
  • How I Set up Marketing for an eCommerce Shipping and Fulfillment Company as Their Fractional CMO
  • Meta Ads Setup Best Practices
  • Testing LinkedIn Ads and Audiences for a B2B eCommerce Logistics Company
  • How To Hire a Content Marketing Manager
  • Running Growth Experiments at MyFBAPrep: The Noodle Approach
  • Testing Reddit Ads for a B2B eCommerce Logistics Company
  • 49 Webinar Software Options: The Tools You Need to Execute Webinars and Drive Leads

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