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Rachel Andrea Go

B2B eCommerce Content Marketing and Strategy

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Rachel Go

Generating leads from a podast

Rachel Go / March 1, 2021

Darius Kunca on why AdKings invested in a podcast relaunch

Darius Kunca is the co-founder of AdKings and host of the "Built to Scale" (BTS) eCommerce podcast, which relaunched this year on January 25. AdKings is a …

[Read more...] about Darius Kunca on why AdKings invested in a podcast relaunch

Andrew Maffettone on eCommerce marketing

Rachel Go / February 22, 2021

Andrew Maffettone on perfecting your top 3 content channels

Andrew Maffettone is the Founder and CEO of BlueTuskr, a full-service marketing agency for eCommerce sellers. BlueTuskr helps brands expand their reach through …

[Read more...] about Andrew Maffettone on perfecting your top 3 content channels

FanFood content repurposing and distribution strategy

Rachel Go / February 15, 2021

Isabella Jiao on FanFood’s content repurposing and distribution strategy

Isabella Jiao is the VP of Marketing at FanFood, an on-premise, in-venue contactless ordering app for foodservice operations. FanFood utilizes webinars, blogs, …

[Read more...] about Isabella Jiao on FanFood’s content repurposing and distribution strategy

Kaspien improving funnel conversion rate

Rachel Go / February 8, 2021

Katie Capka on how Kaspien drives conversion rate through their funnel

Katie Capka is the Inbound Marketing Manager at Kaspien, an eCommerce platform that helps brands sell on marketplaces like Amazon and Walmart. Kaspien has a …

[Read more...] about Katie Capka on how Kaspien drives conversion rate through their funnel

Importance of knowing your audience

Rachel Go / February 1, 2021

Ashley Levesque on the importance of knowing your audience

Ashley Levesque is the Director of Marketing at Demio, a simple, no-download webinar software with all the marketing tools you need to succeed. Ashley …

[Read more...] about Ashley Levesque on the importance of knowing your audience

Starting your own eCommerce store

Rachel Go / January 25, 2021

6 Key considerations when starting your own eCommerce business

Starting an eCommerce business is an excellent way to hone your entrepreneurship skills, create your own schedule, and learn about this incredibly fast-paced …

[Read more...] about 6 Key considerations when starting your own eCommerce business

eCommerce marketing channels 2021

Rachel Go / January 18, 2021

A quick guide to eCommerce marketing in 2021

Instagram Shopping, TikTok, Reddit, and Quora are only some of the many unexplored eCommerce marketing channels ripe for acquiring new customers and retaining …

[Read more...] about A quick guide to eCommerce marketing in 2021

How to set up and market an eCommerce affiliate program

Rachel Go / December 21, 2020

How to set up and market an eCommerce affiliate program

An eCommerce affiliate program is a low-risk, high-reward way to drive qualified leads to your website. When you have a network of reliable affiliates, it …

[Read more...] about How to set up and market an eCommerce affiliate program

This is fine

Rachel Go / November 30, 2020

How to get work done when everything is not okay

It's 2020 and everything is not okay. I haven't left my apartment (except to get groceries or go to the bank) since February, everyone is constantly online …

[Read more...] about How to get work done when everything is not okay

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Recent Posts

  • Q1 Marketing Checklist: Strategic Moves to Set Your Brand Up for Success
  • Testing Google Search Ads for B2B Audience Discovery and Brand Defense
  • Brand Building PR Strategies for B2B Companies
  • How I Set up Marketing for an eCommerce Shipping and Fulfillment Company as Their Fractional CMO
  • Meta Ads Setup Best Practices
  • Testing LinkedIn Ads and Audiences for a B2B eCommerce Logistics Company
  • How To Hire a Content Marketing Manager
  • Running Growth Experiments at MyFBAPrep: The Noodle Approach
  • Testing Reddit Ads for a B2B eCommerce Logistics Company
  • 49 Webinar Software Options: The Tools You Need to Execute Webinars and Drive Leads

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Want to collaborate? Find me at Rachel[at]rachelandreago.com.

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