Every startup wants to expand and improve, but if your sales process isn’t optimized for conversions, growth, or repeatable business, you’ll remain …
[Read more...] about 9 Tips to improve your startup sales process
How to increase the productivity of your freelancers
Freelancers are already an affordable, flexible, and efficient resource for many businesses. However, you can increase freelancer productivity even further by …
[Read more...] about How to increase the productivity of your freelancers
Webinar strategy 101: Everything you need to run a successful webinar
If you aren't investing in webinar strategy as part of your overall marketing efforts, you're missing an enormous opportunity. According to 73% of marketers and …
[Read more...] about Webinar strategy 101: Everything you need to run a successful webinar
Top-down versus bottom-up sales models: What they mean and how to use them
A B2B business has several options when choosing a customer acquisition structure, and finding the most effective can take time. The most successful companies …
[Read more...] about Top-down versus bottom-up sales models: What they mean and how to use them
How to create a masterful end-to-end customer onboarding experience
We all know the importance of customer acquisition. It generates revenue to fuel your growth and keeps your business alive. But not every company understands …
[Read more...] about How to create a masterful end-to-end customer onboarding experience
What to look for in a remote employer
There are so many posts about what an employer should look for in a remote worker, but it goes both ways. A remote employee is selecting a remote employer just …
How to organize qualitative data for quantitative analysis
Marketing decisions need to come from a mix of data, experience, observation, and a slew of other factors. I wrote about the importance of making data-driven …
[Read more...] about How to organize qualitative data for quantitative analysis
Discovery to fulfillment: How to optimize every step of your eCommerce buyer journey
Every customer you've ever had went through their own process to research, discover, select, and decide on your store. This is called a buyer journey, and it …
A freelancer’s guide to managing multiple clients
The beauty of being a freelancer is being able to work on multiple projects with multiple clients. The challenge of being a freelancer is, you guessed it, …
[Read more...] about A freelancer’s guide to managing multiple clients