Most customer relationship management (CRM) software and analytics tools only tell you how customers find your products or what they click on before deciding to …
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13 Ways to run a more transparent business
In recent years, “transparency” has evolved into a buzzword gaining momentum in the business sector. Once a “nice to have” perk, it’s become a necessity for …
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12 Winning community-building strategies for eCommerce brands
The eCommerce industry has undergone an enormous transformation in recent years. One of the most notable changes is the increased emphasis on community. In …
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6 Benefits and responsibilities of a dedicated website marketing manager
Your website is your brand. All of your potential shareholders see it, from your customers, to investors, and even your job candidates. Your website should be …
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First marketing hire: Guidelines and timelines
The first marketing hire of a company sits at a unique and exciting position: They guide the development of the brand and business, set up processes, and, …
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12 Awesome remote team-building games to play online
With hybrid and remote work gaining popularity among companies, engaging virtual teams has never been more important. Thankfully, keeping remote workers …
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Growth marketing: How to scale with full-funnel optimization
Businesses need more than siloed marketing functions to drive growth in today's highly competitive market. They require a comprehensive marketing strategy that …
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Sustainable marketing: A guide to greener business practices
Marketing is essential for any business, but in recent years, sustainability has also become a crucial aspect of a brand’s positioning. This has given birth …
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14 Helpful tools and websites to optimize how you write code
This is a guest post from John Pick. John is a veteran web developer and technology consultant. He specializes in bringing his client’s businesses “online.” By …
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