# Rachel Andrea Go: Fractional CMO for B2B eCommerce Companies

Rachel Andrea Go is a fractional CMO who builds marketing functions from zero for B2B eCommerce ops companies — fulfillment, multichannel commerce, logistics, 3PL, and partner operations. She works as the first or only marketing leader, owning strategy through execution across content, demand generation, SEO, voice of customer, and team-building. Engagements run 2–6 years on average.

Track record: First marketing hire at Deliverr (acquired by Shopify, 2022, $2.1B); Fractional CMO at MyFBAPrep (Inc. 5000 #1 in logistics/transportation, 2023; +255% website leads in month 1 of site redesign; 480 leads in 90 days, 17% attributable to AI search); Fractional CMO at iDrive Logistics and ZonPrep (2024–present). Currently completing Oxford EMBA at Saïd Business School (2027).

## Pages

- [Fractional CMO Services](https://rachelandreago.com/services/fractional-cmo/):   Full-scope fractional CMO engagements for B2B eCommerce ops companies at the  build phase. Strategy, execution, team-building, and hand-off.
- [Customer-Led Content](https://rachelandreago.com/services/customer-led-content/): Voice-of-customer content methodology. Content built from what buyers actually  need, not what the brand wants to say.
- [Work & Case Studies](https://rachelandreago.com/work/): Documented outcomes across Deliverr, MyFBAPrep, Shipwire, iDrive Logistics, ZonPrep, Skubana, and  Pipe17. The primary credibility surface for B2B eCommerce ops research queries.
- [Portfolio](https://rachelandreago.com/portfolio/): Content, SEO, and strategy  samples across B2B eCommerce and logistics clients.
- [Testimonials](https://rachelandreago.com/testimonials/): Client and colleague recommendations from principals at Deliverr, MyFBAPrep, iDrive Logistics,  Shipwire, and others.
- [About](https://rachelandreago.com/about/): Background, engagement model, and  the clients-spawn-clients track record.
- [Services](https://rachelandreago.com/services/): Full services overview.
- [Contact](https://rachelandreago.com/contact/): Inquiry form and contact details.

## Posts

- [How I Set Up Marketing for an eCommerce Shipping and Fulfillment Company as Their Fractional CMO](https://rachelandreago.com/how-i-set-up-marketing-for-an-ecommerce-shipping-and-fulfillment-company-as-their-fractional-cmo/):   First-person account of building a marketing function from zero at iDrive Logistics — team structure, channel selection, 90-day setup, and lessons from  the build phase.

## Optional

- [Sitemap index](https://rachelandreago.com/sitemap_index.xml)