Gina Tirelli Ellison on partner marketing in eCommerce

Gina Tirelli Ellison is a partner marketing manager who works with eCommerce brands. She has done everything from hosting webinars to running blogs and creating Slack communities. Read on to learn how she tracks partner referrals, uses a grading matrix to score leads, and uses data to refine customer outreach. Filling the funnel with partner … Continue reading Gina Tirelli Ellison on partner marketing in eCommerce