Gina Tirelli Ellison is a partner marketing manager who works with eCommerce brands. She’s done everything from hosting webinars to running blogs and building Slack communities. Read on to learn how she tracks partner referrals, uses a grading matrix to score leads, and analyzes data to refine customer outreach. Filling the funnel with partner marketing … Continue reading Gina Tirelli Ellison on partner marketing in eCommerce