Think about some of the biggest brands across different industries. In the shoe industry, Nike, Adidas, and Skechers compete for the top spot; in fast food, it’s McDonald’s, Wendy’s, and KFC aiming to be the best; even the nascent AI industry has multiple companies competing to be number one — namely, Jasper, Copy.ai, and ChatGPT. … Continue reading Competitor Research: What it is and How to do it in 8 Steps