On July 21, 2023, Barbie premiered in theaters and generated $70.5 million that same day. The movie went on to bring in more than $155 million in ticket sales over opening weekend in the U.S. alone. The Barbie movie’s massive success comes from their masterful omnichannel marketing. Months before the movie premiere, we started seeing … Continue reading 7 Omnichannel marketing lessons from the Barbie movie