The average email open rate is 18%, and the average click-through rate is just 2.6%. That means if you send out an exciting new product release or sale to 1,000 people, you’ll get just 178 opens and 26 clicks. Email marketing statistics are plummeting due to overcrowded inboxes, overprotective spam filters, and collective inbox exhaustion. If … Continue reading Is email marketing the best option for your online store? 8 Alternative eCommerce marketing channels